Home The 100 Guy How to build community at your next client conference

How to build community at your next client conference

by The 100 Companies

Returning to its first in-person conference following a 2.5-year break, the executive committee of PRSA’s Counselors Academy was looking for a new idea to build momentum and community for its September 2021 Nashville event.

Enter The CAPRSA 100 newsletter and website. Each morning for four days, attendees awoke to a 7am email re-capping the previous days events with 100-word stories and slide shows as well as a list of that day’s speakers and breakouts — and an insider’s guide to Music City destinations. It scored a 84% open rate and 57% click-throughs.

Planning an upcoming client conference? Add some 100 magic.

– Chris Schroder, The 100 Companies

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