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Endorsements from social media influencers can be valuable. But how valuable? If an Instagram “star” asks for free products or services in exchange for mentions, how valuable is that?
At C2 Strategic, I often help clients evaluate these kinds of proposals. Whether it’s a blogger offering sponsored posts or social stars wanting free stuff, here are some considerations:
1. They want a quick partnership? Pass. Quality partners plan ahead.
2. Are their followers real? Real followers like, share and comment. If the feed is quiet, pass.
3. Active feed with comments from an audience aligned with yours? These are winners!