Bourbon-loving women are often outnumbered at bars or liquor stores. But at the sixth annual national Bourbon Women Sip-osium in Louisville, hundreds of women savored America’s native spirit without second-guessing their drink preferences.
The Sip-osium attracts the bourbon industry’s heavy hitters, from distillers and authors, to bartenders, because women are flexing their bourbon-buying power.
“Sip-osium upends the traditional approach to bourbon tasting and education,” said President Kerri Richardson. “Instead of saying, ‘you should try this,’ we ask, ‘what do you like to drink?’ It’s a liberating change in how bourbon is marketed to women.”