Home Business ‘Napa-fication’ of Kentucky bourbon

‘Napa-fication’ of Kentucky bourbon

by Sally Schroder
Kentucky bourbon

The Kentucky 100 loves celebrating the moments when Kentucky’s strengths are shared on a national or international stage. A recent New York Times story about bourbon is a perfect example.

While the story focused mostly on Kentucky Owl, it also described the “Napa-fication” of bourbon – explaining that what’s happening in Kentucky is similar to “what Napa Valley did for American wine.” That means bestowing bourbon with a “world-class luxury status” and building up a regional image that will be worth billions in tourism, retail and investment.

Kentuckians already knew this, but it’s nice that the national media noticed!

Beverly Bartlett

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