Home Bourbon Forbes features the marketing success of Kentucky Bourbon Trail

Forbes features the marketing success of Kentucky Bourbon Trail

by The 100 Companies

The Kentucky Bourbon Trail is 20 years old – with a growing impact on Kentucky’s bourbon and tourism industries.

Forbes recently looked at the marketing approach that made the trail successful. Eric Gregory, president of the Kentucky Distillers’ Association, noted in the story that a survey of bourbon tourists found that 99% would recommend a distillery tour to other people. (When was the last time 99% of people agreed on anything?)

“The Kentucky Bourbon Trail is elevating tourism in Kentucky,” Gregory said in the interview. “Younger, affluent visitors from around the world are flocking to distilleries and stimulating local economies.”

Beverly Bartlett

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Do NOT follow this link or you will be banned from the site!