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In 1904, Jell-O representatives handed out free cookbooks, featuring their product on every page. People bought Jell-O to try the recipes.
Today, content marketing is hotter than ever. For example, at C2 Strategic Communications, we used content marketing to help a developer get the message out about his new office park.
With targeted social media posts and a newsletter, he reached potential clients with thought-provoking answers to questions like: How important is landscaping? Should I lease or buy? Clients read the articles, when they wouldn’t have read an ad.
The office park sold out ahead of schedule.