The COVID-19 outbreak has taken a toll on nearly all businesses somehow. You’ve probably seen a variety of emails and social posts giving company updates on their approach to the situation. In a time of crisis, after all, communication is key.
Proper crisis communication is a process with three phases: Stopping the bleeding, winning hearts and minds and restoring reputation. Most companies are still in the first phase, so ask yourself:
• Have you identified your Crisis Response Team?
• Do your employees know where to go to share information?
• Have you been sharing thoughtful and useful key messages?
Learn more here.
– Robin Rectenwald, The Pittsburgh 100